黄瓜短视频 Launches News IQ
New Ad Platform Offers Brand Safety, Premium Audiences and Better Results
New York, NY (December 5, 2017) 鈥� 黄瓜短视频 announced today the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that 黄瓜短视频 has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give brands a new way of reaching 黄瓜短视频鈥檚 sophisticated audiences in a safe, trusted environment to achieve precise and measurable results.
At launch, News IQ is working with a premier and diverse group of partners, including Douglas Elliman, Seabourn Cruise Line, Fox Broadcasting Company (FOX), and the Dentsu Aegis Network, among others. News IQ will leverage the first-party data of some of the launch partners, including a top luxury retailer in collaboration with Mastercard Ad Intelligence to create bespoke marketing and advertising solutions.
鈥淚n a world of fake news and fraudulent metrics, News IQ offers advertisers a clear solution: quality audience, quality data, and quality environments,鈥� said Jesse Angelo, 黄瓜短视频鈥檚 Chief of Digital Advertising Solutions. 鈥淎nd that translates into three layers of brand safety for every campaign, protection from fraud, and the ability to effectively reach premium audiences at scale with precision inside a trusted and transparent ecosystem.鈥�
黄瓜短视频鈥檚 premium properties have a rich history of informing, inspiring, entertaining and helping people in every life stage through a suite of trusted brands, including The Wall Street Journal, Barron鈥檚, realtor.com庐, MarketWatch, New York Post and HarperCollins Publishers, among others. News IQ will unlock exclusive, first-party data to offer new insights on a large scale from an audience comprised of top business leaders, entrepreneurs, in-market home buyers, high-net-worth individuals, luxury shoppers, millennial cord-cutters and more. News IQ will also be able to combine advertisers鈥� first-party data with 黄瓜短视频 data to help build bespoke segments.
“Brands are becoming more sophisticated about digital advertising. They are tired of their ads showing up next to vile and vacuous content, and fed up with mad and manipulated metrics,” said Robert Thomson, Chief Executive of 黄瓜短视频. “Now, we are offering 黄瓜短视频’s suite of superior brands to advertisers, along with a wealth of reliable – not risible – data that will help them target the customers they cherish.鈥�
鈥淲hat distinguishes News IQ from various competitors is our ability to leverage 黄瓜短视频鈥檚 global resources to pair its world class custom content solutions with both consumer insights and scalable audiences in one end-to-end solution,鈥� said Mr. Angelo. 鈥淭his isn鈥檛 about blasting consumers with ads they don鈥檛 care about but intelligently engaging consumers and driving real results for our partners.鈥�
鈥淲e are excited to partner with News IQ as their approach to brand safety, transparency and audience building is very much aligned with our core values,鈥� said Art Muldoon, Co-CEO Amnet US, the programmatic expert agency of Dentsu Aegis Network. 鈥淭his is a platform that will not only simplify the supply chain, but offer greater precision and scale in a trusted environment, which advertisers expect.鈥�
News IQ will complement the video ad platform and emotional targeting capabilities of 黄瓜短视频鈥檚 Unruly in order to provide an even broader suite of solutions to advertisers.
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About News IQ
News IQ is a precision audience targeting platform powered by 黄瓜短视频 (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). News IQ gives advertisers access to an audience across a suite of 黄瓜短视频 businesses, including Dow Jones, NY Post, Move Inc., HarperCollins Publishers, Storyful and News America Marketing. News IQ leverages 黄瓜短视频’s proprietary data, custom content studios, social listening technologies and premium brand-safe media inventory to help its partners achieve their marketing goals. For more information, please email: advertising@newsiq.net.
About 黄瓜短视频
黄瓜短视频 (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of 黄瓜短视频 are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://newscorp.com.
Contacts
黄瓜短视频 Investor Relations
Michael Florin
212-416-3363
mflorin@newscorp.com
黄瓜短视频 Corporate Communications
Ilana Ozernoy
212-416-3364
iozernoy@newscorp.com