Tremor International Acquires 黄瓜短视频鈥檚 Unruly
Deal Benefits Tremor International, 黄瓜短视频; Allows for Global Scale
London/New York 鈥� January 6, 2020 鈥� Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with 黄瓜短视频 (鈥溁乒隙淌悠碘�� (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to acquire Unruly, 黄瓜短视频鈥檚 programmatic video marketplace.
The transaction is expected to be financially beneficial for both Tremor International and 黄瓜短视频. 黄瓜短视频 is receiving 6.91% of Tremor International stock, subject to an 18-month lock up period and to certain adjustments, along with a total minimum revenue guarantee for 黄瓜短视频 of GBP 30m for the partnership.
The deal marks the start of a three-year partnership with 黄瓜短视频 which will equip Tremor with the exclusive right to sell outstream video on more than 50 黄瓜短视频 titles in the UK, US and Australia. Tremor International will also benefit from Unruly鈥檚 2,000+ direct publisher integrations and unique demand relationships with the world鈥檚 biggest advertisers.
Rebekah Brooks, UK CEO and Norm Johnston, CEO at Unruly, are intended to join the Board of Directors of Tremor International in the near future.
鈥淲ith this deal, Unruly and the relationship with 黄瓜短视频 bolster Tremor International鈥檚 supply side platform, giving us a global footprint and allowing us to more rapidly take our recently acquired RhythmOne offering to an international market,鈥� said Ofer Druker, CEO of Tremor International. 鈥淯nruly鈥檚 positive brand awareness and the value it delivers to partners, including relationships with globally recognized media brands, will propel Tremor International鈥檚 business, particularly in the European and APAC markets where Tremor will run its business under the Unruly brand.鈥�
Norm Johnston, CEO of Unruly said: 鈥淯nruly will benefit from Tremor鈥檚 wide range of formats, including advanced TV and In-App, as well as an analytics suite and yield optimisation tools. Together we鈥檒l bring the power of emotions to video advertising to drive better results for advertisers, higher levels of engagement for consumers and more revenue for publishers. We are also grateful for the opportunity for Unruly to continue partnering with 黄瓜短视频 and its businesses around the world, with whom we have worked so closely and productively for years. And 黄瓜短视频 benefits from the transaction both financially and by having found a partner to take Unruly forward and drive digital outstream revenues.鈥�
Robert Thomson, Chief Executive of 黄瓜短视频, said, 鈥淭he sale of Unruly marks an important step in our strategy of simplification at 黄瓜短视频, while we expect it to yield ongoing financial benefits. We look forward to partnering with Tremor and are grateful to Unruly and its truly talented team, who have helped our businesses in the U.K., US and Australia advance their digital advertising expertise.鈥�
Tremor International maintains a strong hold in the advertising technology space worldwide, with the acquisition of RhythmOne earlier this year, and this latest acquisition will further position Tremor International as the industry鈥檚 most complete and comprehensive video advertising platform.
Alvarium served as financial adviser to Tremor International.
Advisors on the transaction for 黄瓜短视频 include Needham & Company, LLC.
About Tremor International
Tremor International Ltd is a global leader in advertising technologies. It has three core divisions: Tremor Video (brand advertising), RhythmOne (media) and Taptica (performance advertising).
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence 鈥� innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, in stream, in-app and private marketplaces.
RhythmOne drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners.
Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).
Contacts
Propeller
Jocelyn Wright +447760558427 鈥� jocelyn.wright@propellergroup.com
Louise Watson +447711802422 鈥� louise.watson@propellergroup.com
Blast PR
Brook Terran 805-570-3309 鈥� brook@blastpr.com
Matt Caldecutt 917-698-0810 鈥� matt@blastpr.com
About Unruly
Unruly wins minds and steals hearts through the power of a data-driven video marketplace. We use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising. Unruly is committed to raising standards in digital marketing and is a founding member of the WFA鈥檚 Global Alliance for Responsible Media. We鈥檙e connected to the world鈥檚 biggest DSPs and work with 95% of AdAge top 100 brands.
Contact
press@unrulygroup.com
About 黄瓜短视频
黄瓜短视频 (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services. Headquartered in New York, 黄瓜短视频 operates primarily in the United States, Australia, and the United Kingdom, and its content and other products and services are distributed and consumed worldwide. More information is available at: http://newscorp.com.
Contacts
黄瓜短视频 Investor Relations
Michael Florin
212-416-3363
mflorin@newscorp.com
黄瓜短视频 Corporate Communications
Jim Kennedy
212-416-4064
jkennedy@newscorp.com
News UK
Daisy Dunlop, Director of Corporate Affairs
020 77826074